Advertise

Advertising on local radio gives you the opportunity to talk directly to your customers. 

Central Radio has teamed up with our friends at neighbouring radio station Beyond Radio to give you even more options to advertise to an even bigger audience. Local... or regional.. the choice is YOURS!

Central Radio North West - potential audience: 981,359 (DAB)

• Blackpool and the Fylde Coast: 261,256
• Preston, Leyland and Chorley: 370,103
• Blackburn, Burnley & Darwen: 350,000

Beyond Radio - potential audience 148,000 (FM)

• Lancaster, Morecambe Carnforth: 148,000

Both stations also broadcast online, via the stations own mobile app and via Alexa.

WHY RADIO?

✅ Commercial Radio is the strongest it has been in two decades, with Ofcom reporting “The highest number of weekly radio listeners in the past 20 years.” [2]

✅ Data supplied by independent body ‘Radio Centre’ shows that an enormous 89% of the population still tune in to radio every single week, making up 1 billion weekly hours of listening. [1]

✅ Research has also shown that for every £1 invested in radio advertising the average return on investment (ROI) of £7.70 [1]

WHAT CAN YOU OFFER?

✅ Spot advertising (Those 20-30 second radio ads you hear)

✅ Sponsorships: weather, travel, sports, entertainment or even a whole show! These are shorter ad spots, but with higher frequency

✅ Outside broadcast: Bring the radio studio to your venue, with Beyond Radio Comes To You' - our outside broadcast and events package.

✅ Social media, paid-for articles, new business openings: the sky is the limit, we can add these such elements to your on-air package to really boost your business or brand.

Below are some testimonials from our advertising partners, but if you're ready to find out more... just complete this short form below and we'll get right back to you!

TESTIMONIALS:

Kirkham Part Exchange Centre sponsors our Weather:

Blackburn Orthodontics, with on-air ad spots:

Bay View Cars & Motorhomes, a long standing advertiser on Central Radio:

Cleveleys Ex Servicemens Club promote fundraiser events with us:

Booths Supermarket regularly promote their stores with us:

ABOVE: Central Radio hosting outside broadcast for a new product launch.

Sources of data:

[1] https://www.radiocentre.org/why-use-radio/commercial-radio-at-a-glance/
[2] Ofcom Annual Report Jul'24