As the main summer school holiday season gets underway, Fylde Council has created an eye-catching campaign to encourage everyone to dispose of their litter responsibly.
This year’s campaign puts a new spin on the familiar catchphrase associated with the holidays Wish You Were Here!
With visitors flocking to Fylde’s beaches during last weekend’s hot weather, volunteers collected more than 50 bags of litter during a one-hour litter pick on St Annes beach, amounting to approximately 10,000 pieces of litter including food and drink containers, nappies, abandoned beach toys and abandoned tents.
Councillor Michelle Morris, Lead Member for Customer and Operational Services, said: “We are pleased to be launching our anti-litter campaign for summer 2025.
“Fylde is a beautiful place to live, work and visit – and, of course, we want it to stay that way.
“Our Wish You Weren’t Here campaign is an eye-catching campaign aimed at getting people’s attention and encouraging them to bin their rubbish or take it home if the bins are full.
“I was extremely disappointed to see how much litter was left over the weekend – if the litter was just left on the beach, people would not want to come and visit Fylde.
“Everyone has a real role to play in helping dispose of litter responsibly.”
This summer, Fylde Council’s refuse teams will be working hard to keep the borough looking clean and tidy. Super-sized litter bins are positioned in popular areas and they are emptied on a daily basis throughout the school summer holidays.
Fylde’s local litter picking group led by iHope organises beach cleans and litter picks in St Annes every evening from 7pm-8pm and every Saturday morning at 10.30am starting at St Annes Pier during the school summer holidays.
During weekends of good weather, volunteer litter pickers will often collect throughout the day. A single litter picker can fill one to two bags of litter in an hour.
To find out more about litter volunteering opportunities, visit Fylde Council’s website.
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